What works and what doesn't

Realizing that trying to get people to stop buying book A to start buying yours (which is what happens when you rely on Diamond and the same indy friendly store list everyone else is using) is a suckers game and look to jump into new stores not normally known for stocking your type of fare but also beyond the DM into music and book stores.

Retailer Robert Scott posts some great commentary on small publishing at The Engine.

It's still early in our game for promoting Progressions, but we have enough experience with our own shortcomings from the past AND with the frustrations over waiting for a book you love that never comes out, that we are determined to get our business plans and promotional motor well-oiled before we invest in the full-scale publishing projects that we are looking forward to.

"If you always do what's always been done, you'll always get what's always been got."

Jeff