TV Writers must sell, sell, sell
From Wired News:
I am sure I saw an example of this. I was channel surfing and saw a bit of NBC's "The Office". In this episode, the office was having a Christmas "White santa" party with a maximum gift price of $20, and the Steve Carell character got someone a video iPod. There were a few jokes made about it, and some trading of presents because someone else wanted the iPod.
On that same night, the iTunes Music Store started selling episodes of "The Office" which can be downloaded and played on a video iPod.
Jeff
TV networks are turning to product placements to fight back against ad-skipping technologies like TiVo, but now some writers are putting up a fight, demanding more pay in exchange for scripting product plugs into their shows.
...
In a recent episode of the NBC series Medium, writers had to work the movie Memoirs of a Geisha into the dialogue three times because of a deal the network made with Sony earlier in the season. They even had the characters go on a date to an early screening of the movie and bump into friends who had just viewed Geisha to tell them how good it was.
I am sure I saw an example of this. I was channel surfing and saw a bit of NBC's "The Office". In this episode, the office was having a Christmas "White santa" party with a maximum gift price of $20, and the Steve Carell character got someone a video iPod. There were a few jokes made about it, and some trading of presents because someone else wanted the iPod.
On that same night, the iTunes Music Store started selling episodes of "The Office" which can be downloaded and played on a video iPod.
Jeff
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